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Bio:
Celia Hirschman is an independent consultant for the music business. She founded the marketing consulting company, Downtown Marketing, in 1999 and the video promotion company Vis-Ability in 1986. In addition to running Downtown Marketing, Ms. Hirschman also runs the UK based label, One Little Indian, in North America. As a marketing consultant, Ms. Hirschman has worked with Bryan Adams, Martina McBride, Sonia Dada, Cindy Bullens and more. As a video promoter, Ms. Hirschman was under contract with most of the major and small labels in America and handled much of their video promotion including Madonna, aha, Talking Heads, Aimee Mann, 10,000 Maniacs, Depeche Mode, Red Hot Chili Peppers, Van Halen and many more. Both companies are still in business.In between her own companies, Ms. Hirschman served as a label executive at several large labels in a marketing and managerial role. Most recently, Celia was the General Manager of Chris Blackwell's Palm label, overseeing the entire roster. Previously she held the position of VP of Marketing and Artist Development at Mercury Records, and she began her label experience at A&M Records, as the Executive Director of Marketing. She started her careerİin the music business managing seven record stores in California and Hawaii, for a large music chain. In addition, she taught music marketing at UCLA for six years, as well as served on the boards of both the East coast and West coast chapters of NARAS. Ms. Hirschman founded and ran two non-profit organizations in the Music Business - Los Angeles Women In Music (LAWIM) and the Music Video Association (MVA). She resides in New York City.
www.downtownmarketing.com
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