For Immediate Release: July 31, 2006
MEDIA CONTACTS: Sarah Spitz (310) 314-4627; Morgan Wells (310) 314-4625
KCRW Presdents Special Labor Day Programming

(Santa Monica, CA) On Labor Day, September 4, 2006, trendsetting public radio station 89.9 FM KCRW-Santa Monica will showcase KCRWMusic.com, the station’s web-based all-music stream, featuring original music shows produced exclusively for the Internet. KCRWMusic.com takes over KCRW’s terrestrial airwaves on Monday, September 4, from 9am to 5pm and again from 7pm to 3am.

While KCRW’s on-air line-up features DJs whose programs are spread out across different days and day-parts, on KCRWMusic.com they’re all together for the first time, back to back in one stream with fresh online shows Monday through Friday.

Tune in on Labor Day to hear the daily sound of KCRWMusic.com with Chris Douridas and NewGround, Nic Harcourt and Morning Becomes Eclectic, Jason Bentley’s Metropolis and Anne Litt,* Director of Programming for KCRW Music.com, who also hosts The A Track. (*Anne will be on maternity leave beginning in August; Tricia Halloran takes her place on-air and online until she returns.)

KCRWMusic.com boasts the same variety of cutting edge music that defines the station’s eclectic identity, featuring electronica to progressive pop, Latin alternative to modern soul, hip-hop, trip-hop, world music and more. A special element of KCRWMusic.com is “Today’s Top Tune,” a 24-hour-only downloadable song of the day, Monday through Friday.

“Our hope is to build a progressive sounding station without having to cater to the boundaries and operating models of terrestrial radio, NPR and even KCRW. We are free to build a new service with the KCRW aesthetic that caters to true music fans,” says Anne Litt.

KCRW.com’s audience includes listeners all around the world. For example, Tokyo is KCRW’s third largest market outside of Southern California. KCRWMusic.com schedules its most popular music programs so that listeners living in different time zones can easily tune in.

KCRWMusic.com has a distinctly global feel, covering music, events and interesting content from around the world, but is infused with the flavor of Los Angeles. “We originally conceived of a station without time and without geography. What we’ve come to realize over the last year of planning and executing this service is that time and geography ARE important. We want to honor our Southern California/Los Angeles sensibility and not shrink from letting people know where we are, even as we provide global content to a worldwide audience,” Litt explains. “We believe that KCRWmusic.com will bring artists and their music to the attention of listeners everywhere and that it will help launch new stars and new hits.”